Not only I do think that, Mike Conway, Assistant Professor at Indiana University says so after conducting a quantitative data based research to back up his and his partners’ claims.
The research team analyzed 105 segments of O’Reilly’s “Talking Points Memo,” a segment that opens his nightly show on Fox News Network. The segments were recorded from shows airing between the first week of January to the last week of June 2005.
In these segments, they looked for the seven elements of propaganda previously identified by the IPA: name calling, glittering generalities, transfer, testimonial, plain folks, card stacking and band wagon. Techniques were measured by the number of times they occurred in a minute, a strategy Conway said he thought would counteract the different lengths of the two men’s broadcasts.
The data shows that O’Reilly used all seven of these techniques. Most prominent in his verbiage is the use of name calling, occurring an average of 8.88 times per minute, or close to once every seven seconds.
A pattern also exists in the subjects of this name-calling. The “left-leaning media” led the pack, receiving 21.6 percent of the name calling during the studied time. Illegal aliens and terrorists also held prominence, receiving 26.8 percent and 21.4 percent respectively, with academics rounding out the top four, the study stated.
On the other hand, Americans, the U.S. military and the Bush administration were most commonly alluded to as victims in O’Reilly’s nightly commentary.